expraxis

Over the years, clients and friends have talked to me about their desire to improve their sales presentations and closing ratios. Your sales presentation, closing techniques and tactics can make or break your marketing. Therefore, it is not enough to do launching effective marketing campaigns to obtain...

If you currently have a business plan, how much of it taps your most creative, strategic thinking? Many plans are static, formal documents designed to impress potential financial backers, but do not necessarily serve as dynamic, living visions. And, if you already have sufficient business funding, should...

I recently saw a very engaging article called "Do Mercedes Salespeople Stay Up Nights Worrying About Low Kia Prices?". It's a very good question. At a recent seminar I went to the presenter graphically demonstrated the risks, and the potential, to impact profitability by changing prices. Let...

If you're reading this article, then you want to or HAVE to increase your small business sales. If you're like most owners and entrepreneurs, you're either trying many different things to see what works or you're frozen with fear about doing the wrong thing. You could be among the fortunate few who have...

Nothing sets the standard for excellent customer service more than excellent employee service. I was reminded of that just the other day. The manager of a fast food restaurant was really giving an employee hell - and in view of customers. The person who waited on me was sullen, slow and seemed little...

Although many salespeople feel their competitors or suppliers cause any price problems they experience, our company has found that there are many other factors from our own beliefs, to the words we use to timing and more that actually cause our price challenges. In this article, I wanted to raise an...

Copyright © 2008 Kaye Dennan Don't waste your advertising money! Write attention grabbing headlines that will stop your buyers in their tracks. Get them to take action immediately! Writing ads is an art. But, it is one that can easily be learnt with a little bit of discipline. Most small business...

For any aspiring entrepreneur, building a successful business plan can seem daunting. Many small businesses ask themselves: Do we really need a plan? Well, if you have a business or want to start a business, you NEED a business plan! "Winging it" never worked for any successful business. Even...

The most important part of your business image is your "brand". Your brand is basically the most recognizable part of your business advertisement. Brands become an integral part of your customer's expectation set. If you can associate your brand with positive attributes, then your customers...

The secret to making people sit up and take notice of you and your company is to identify and address the problems they are facing. This is really the only way that you'll get their attention and any resulting action on their part. Sure, people may take a second glance at your flashy brochure or your...