There are some very simple SEO techniques available for you to improve your search engine ranking. In the course of my normal analysis of competitors' websites, I find an amazing number that does not employ all of these techniques, yet every one can help you get closer to that coveted #1 position. Using...
An easy to understand introduction to the search engines: Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with...
Many companies have experienced putting in cost reductions that seemed to cause higher costs. How does that occur, and how can it be avoided? Vendors of all kinds of products and services describe enormous cost benefits . . . but rarely offer guarantees that should cost benefits will occur. Beware of...
Copyright © 2008 Christian Fea Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website, and this is a key technique for a strategic marketing platform. Search engine optimization drives traffic to a website by matching targeted keywords with...
Copyright © 2008 Audrey Burton Have you ever gotten a client and they didn't know how they found you? "I think I found your website somehow..." In order to have the most efficient marketing plan possible, you need to know where all your clients come from, if at all possible. If you are...
What's the big deal about search engine optimization? Isn't it enough that you've put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art and science to search engine optimization (SEO), and it is critical for web...
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